This is an interesting way that RFID is being meshed together with the web !!
Take a look at this video and see what is happening. I can see this technology being used as a self service check out for major high volume groceries stores. Just put all your shopping on the belt and then the reader picks up the RFID signal and luanches the Checkout application. The User then can pay via a CC or RFID enable tap and go card. So no more checkout queues at the Loblaws or Price Choppers :)-
John Edgar Park's RFID Conveyor Belt - For more of the funniest videos, click here